The 6th column of our software’s database table is the most important data point—the Publisher ID. It’s where our whole platform pivots, it’s where our entire business focuses. The name Column6 reminds us that our origins are in better data and analytics but our core purpose is helping publishers win.
Why rent an SSP when you can license your own platform? As an enterprise platform publisher you have full control of one of the most powerful, yet easy to use, ad platforms. Manage and create inventory, easily optimize for revenue and clearly understand what’s happening through best in class analytics.